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But guess what? It's Sucks! Yep, in reality, it's little more than a static electronic brochure with a couple nice pictures, a bunch of boring boiler-plate product/service junk, directions to your office, or the lame “Call for a Free Consultation”. You see, very few-probably less that 1% of small businesses get this...
The Internet is a dynamic, interactive media You have with a website a powerful communication tool. Most Small Business Pros sense this, yet struggle with tapping into this power. Mostly, it's because graphic designers and website builders- those folks you no doubt hired to build your site- don't have a clue about marketing and the sales process. With the Internet, information can flow back and forth. You can share tons of information about you and your business with your prospects...
And, get this, your prospects can easily tell you what they want. All of this information - tons of information - is rather inexpensive compared to print. And, you can automate and put the sharing of this information on auto-pilot. You're able to segment, target, and attract visitors via searches, keywords, links, and pay-per-click campaigns. And with Web 2.0 tactics… such as blogs, social networking sites, videos at sites such as YouTube and Google Video… with a bit of time and effort, you can position yourself as THE Expert in your market… and ATTRACT targeted Ideal Prospects to you And, here's the biggie: you can track, and test everything quickly and inexpensively All in all, the Internet is a marketing dream come true media, but it is over-hyped, confusing, and mis-understood. And here's the secret to tapping into the power of the Internet. The key in using the Internet is not tactics, tricks, or tweaks.
It's a major shift in your thinking Stop using the Internet to market your products and services. Use the Internet to market information about problems that your prospects and clients have that you are uniquely qualified to solve.
A GUARANTEED Website Check-Up For a limited time, I am offering to take a good, hard look at what ails your website and write a prescription and suggest therapy to get it in "jumping-jack" shape. Normally I charge $597 for these Website Check-Ups, and with all the projects on my plate, I might yank this offer at any time. But…I gotta warn you... These Website Check-Ups are blunt, straight-forward, and sometimes a bit harsh. If you have lots of "ego-investment" in your website, fight criticism, or lack an open mind, it's probably not for you. But, if you want to get an idea about how to actually have your website bring in leads and turn them into a feeding frenzy for your services, get on board today! Interested? Shoot me an email today!
Next- a tip from my favorite guy in TV.
Walt Goshert Make Your Marketing Work |
Thursday, April 26, 2007
Secret #4- A Website... that Does NOT Suck
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2 comments:
how are prospects going to tell you about what they want through your website, if they are scared to initiate contact because they fear a rabid salesperson will be pestering them forever if they reveal their name, email or phone number? you have a good point that most websites suck. I'd like to read more about your ideas
Position yourself as a trusted advisor.
You are a consultant who helps your clients solve their financial fears,realize their dreams, leave a legacy for their kids.
Provide valuable information. Not sales messages. Build trust and the relationship.
Most websites suck because they lack the patience to build the relationship. The tone is either boring or too "salesy".
Remember the message from Lesson #1:
Your purpose is not to tell them who you are. It is for the prospects to tell you who they are.
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